Keyword Tactics That Work
We live in an ever changing world. As companies continue to utilize online marketing more and more, keywords for your company have become increasingly important. When a potential customer searches the web you want your business to appear at the top of their search! It’s not rocket science that you want your keywords to match up with what potential customers type in their search engine. Accomplishing this however is a little bit trickier than you would think. With so many competitors also relying on keywords, you have to go above and beyond to make it to the first page of Google. First, you must ask yourself what are your customers searching and what are you doing with keywords to reach those customers? To be successful you have to use keyword tactics that work.
Keywords Increase Conversion Opportunities
Most companies are after conversion, but how do you drive more conversion opportunities? It is certainly a question most companies should be asking. Conversion is when you draw traffic to your website and as a result of a specific call to action, those visitors are converted to to leads and sales. Other examples of conversion could be a customer filling out a form or downloading something from your website. Impressions are driven by branding and a clear call to action. You want people to find your company website based on the keywords they search for. Once they find your website you must have a clear call to action and a way to convert those visitors. keywords increase conversion opportunities.
Choose Your Keywords Wisely
Don’t base your keywords solely on high search traffic! High search traffic means that a lot of your competitors will be using the same keywords. This means that you will be up against more and more competition when trying to land on the front page of Google. If you are after conversions, you should use very specific and unique keywords. An example would be “Ford Escape 2016”. Broader search terms. An example would be “Small SUV”. Broader search terms typically means more competition so choose your keywords wisely.
Relevant Keyword Tips
Finally, make sure that the keywords you use are relevant to your business. If someone searches for “laptop charger” and comes across your website page that immediately list’s “cell phone chargers” they are going to instantly exit out of your page. Google calculates failed conversions. The more failed conversions means the more likely your keywords will drop in rankings. You don’t want to disappoint your potential customers. Give them what they want! Make sure your keywords are relevant to what you are trying to convert, Use these relevant keyword tips and watch your keyword success grow.