Social media dominates the marketing world, forming an integral part of your advertising campaigns. Obviously, the results aren’t immediate, but once you start getting them, you’d really relish in them. However, one wrong move can completely mar your online reputation. Here are some tips that would help you play your cards right.
Post or reply to be precise; anyway, keep close tabs on all popular social media platforms and notice if customers are speaking about your business or maybe if they are looking around for services that you provide. Reach out to these customers, listen to what they are saying and then respond back. If they want some information, give them that. If they are rating you or leaving a positive review, thank them. And even if they don’t like something about your brand, apologize and try to make up for it somehow.
At least 60% companies — most of which are mega brands — don’t respond to consumers on Facebook, Twitter and other social media platform. However, if you step away from this ‘general’ practice, and start responding, you earn a competitive edge. What if the customers are complaining? Resolve their problems, and they will surely talk about that too. Every brand can make mistakes; the issue isn’t this. It’s when you don’t accept your mistake or apologize for it.
So don’t delete any posts until they contain obscene language. And one more thing, respond in atone that can be associated to your brand.
Social media marketing is most effective when you share a story, not when you sell products. But what kind of stories? Maybe a social responsibility that you fulfilled or a drive that you conducted. Share details about your beginnings, leadership traits, how you helped customers resolve their problems, challenges that you might be facing, and the manner in which you are dealing with them.
And if you are B2B company, do share white papers, eBooks and case studies.
You obviously know that social media can provide you with leads and increase your sales. So rather than just getting all those ads out, place them in front of the most appropriate consumer segments. Social media ads allow you to target potential consumers based on a number of demographic factors so make sure you are utilizing the feature to the utmost.
And oh, if you use Facebook, you can even target ads against friends of people who like your page. So when these people view the ads, they will also be able to see that their friends have liked your brand.
Give away freebies
When you give a 10% off, you market. When you give a 50% off, you provide value. And when you give a 100% off, you get back loyal customers who stay with you for life. So do give away some free stuff.
Be you! <3
Or rather be the brand that you are! Stay original and stay authentic. And your potential consumers would love to do business with you.
For all your digital marketing needs, contact us by calling (877) 837-6724! Also, check out our blog post on Digital Marketing.