What Does Digital Marketing Mean?

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Similar to how the Industrial Revolution of the 18th century introduced innovation on a technical level; the Information Age has had quite a comparable transition.

The Information Age delineates a period where a deliberate shift towards technology-based economies has been completed. Information is exponential and universal in nature. And economic activity is driven by the internet.

Given that business has become synonymous with the internet, this has given rise to the phenomenon of Digital Marketing. The terminology encompasses all internet-based marketing efforts of an organization.

Businesses employ channels such as Search Engines (Google), Social Media (Facebook) and websites for the purpose of digital marketing.

Website Design

Perhaps the most important digital marketing tool of all, websites are vital for firms looking to have an online presence. Plenty of businesses carry out their entire operations online, with e-commerce entities like Amazon and eBay have become billion dollar companies. Businesses are progressively offering online catalogs and stores so that their customers can buy their products on-the-go.

A plethora of programming languages like HTML (Hyper Text Markup Language), XML (Extensible Markup Language) and CSS (Cascading Style Sheets) are used in the creation of websites.

Whether it is customer service or simply to peruse through a brand’s list of services, customers are constantly seeking information. Website design goes a long way in meeting that requirement.

Social Media

Social media are internet-based interfaces designed to relay information to people. Popular examples are Facebook, Twitter, and Instagram.

Moreover, social media marketing has become a norm due to an immense reach of these social media platforms. People can find out about your company’s products and services, share what they like and talk about it in real time.

Companies devise and deploy deliberate social media marketing strategies to create awareness among consumers. They even recruit resources designated to carry out such tasks.

Let us examine the case of Facebook. According to TechCrunch, the social media giant has a remarkable market share of 61%, essentially monopolizing the market. For the sake of perspective, Google is at 22% only.

Having in excess of a billion daily users, firms are keen to capitalize on Facebook’s popularity. The platform offers promotional options such as Pages and Ads. The best and brightest businesses have their own Facebook page to engage and interact with users.

Likewise, ads can be set up to incorporate variables for targeted deployment. Metrics such as locality, the age of the user, and the type of device they are using (mobile, desktop), can all be emphasized.

Search Engine Optimization

Search Engine Optimization is defined as the process of improving a website’s visibility on search engines.

It is a digital tool that draws greater traffic on web pages once they are ranked higher in search engines results on sites like Google and Yahoo.

Web developers use techniques such as untapped keywords, republishing older posts or linking other websites in the loop. It may also be done by simply expanding the brevity of the content.

The aforementioned list, though not comprehensive, highlights the fundamentals of digital marketing services. These are essential for companies to flourish in the digital age.

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