Learn the five most common mistakes companies make on their website.
Mistake No.1 – You Do Not Have A Digital Plan
In order to have digital success and really take advantage of the opportunities the web offers your company, you have to have a strategic digital plan. Over 60% of the companies we initially meet with have a website and social media, but they have no clear plan on how they would like to utilize these medium to achieve success on the internet. Most companies have built a website but neglected to really define what they would like it do to. No plan means you are guessing, and guessing is never good when it comes to your business.
Mistake No. 2 – Working With A Website Firm Who Knows Nothing About Marketing
There are lot of website development companies that know how to build a decent website, but have no idea how to help you create a digital strategy that will get you results. They have no idea how to help you create a website that solves problems or improves process. These firms tend to focus on website as though they are the solution when in fact the solution is creating a smart plan that uses multiple tools to achieve your end goals and results.
Your website is just a tool that helps you execute your overall strategy. Your website is just a part of the solution, not the solution. If you want to find success on the internet then you have to stop looking at your website as the single solution. You have to develop a digital plan that addresses your goals, direction, and includes a clear plan. If you don’t you will find yourself jumping from one possible solution to the next without direction and without true purpose. This can be really costly.
Mistake No. 3 – My Company Website Is Complete, My Work Is Done
Your website is an integral part of your corporate internet strategy. Building a website is not an event, it is a process. Don’t be fooled into thinking that once your website is finished that your work is done. Effective websites are worked on a daily basis. This means you must expect to put time and resources into the website on a regular basis. If you don’t have the time, you must hire someone to dedicate time to your website. A successful website is no easy task, it takes time and dedication.
Mistake No. 4 – Visitors Will Be Rolling In Once My Website Is Complete
A website has no value if it has no visitors. This is an obvious website mistake and observation. In order for a website to get traffic it has to be designed and developed by someone who understands SEO (search engine optimization). Also it must be designed by a company that knows how to generate traffic. There are a wide variety of ways to get traffic. To drive traffic to your website you will need to do some basic things: make sure the website was built using good SEO tactics, create good content, make sure you are in the registry and search engines, and a wide variety of other things must be done. Building a website doesn’t guarantee traffic/visitors.
Mistake No. 5 – I Have To Spend A Lot of Money To See A Return On Investment
You will not meet many website design firms willing to mention those three nasty words… return on investment. But, as a company looking to create a winning strategy on the web you have to be focused on your return on investment. This is something we openly discuss with our clients. We want to know what their goals are, what returns are they looking for, and how would they like to get there. So in the interest in your digital return on investment, you need to make sure of the following.
- Incorporate a smart digital strategy to have clear direction and purpose
- Establish a good digital marekting/website design firm that can help you execute the plan
- Be sure to define a clear budget for the project
- You must define the return on investment you would need to be successful
To be successful, your company has to be actively engaged in the internet and the digital world. In order to achieve success you must minimize risk and minimize mistakes. Avoid these 5 most common website, and you will find your chances of success to be much greater,
For more information on OneCom Media’s proven success and website design and development services just click here.