Getting to the top of Google’s results page is an exciting time for your company. It shows you’re doing something right. However, just because you’ve made it to the top of the results on the first page doesn’t mean your work is done. In fact, it’s the opposite. Maintaining your Google ranking is all about making sure to post relevant information on a regular basis. Regularly doing this to improve or maintain your Google ranking may seem daunting. However, it’s simply a matter of consistently posting new and fresh content to various channels and feeds. With the digital marketing experts at OneCom Media & Marketing, you don’t need to worry about posting to improve rankings.
One way to boost your ranking in Google’s eyes is to regularly post new content to your website. An easy way to do this is by blogging. Even if it’s one post per week, that one post helps. The good thing about blogging is that it 500 or so words (or more, depending on the type of post) that posts to your website. The blog should be about something relating to your business like, for example, your thoughts on a current trend. A post can also be about something exciting happening in your company. As long as it relates to your business, your industry, or both, Google will factor it in.
Social Media Posts
Just like with blogging, social media posts are another way that helps in boosting your relevance. Each social media platform has different times where it’s optimal to post. Be sure to keep that in mind when you post new content. If you post to social feeds frequently, Google again sees you as an open, viable business. Because you post often, Google will reward you, as long as you post relevant information.
Google My Business Updates
Similarly with blogging and social media updating, adding posts to your Google Business Profile are another way to show Google your business is open and operating. By posting directly to Google once your business has been claimed shows Google that you post content on a regular basis.
Make Sure Website and Posts are Optimized
If you’re already posting content to your website and social media feeds on a regular basis, you still have steps to take to add relevancy. One easy way is to make sure everything is optimized for search engines. Proper optimization plays a key role in a higher ranking on Google for your company.
Use Keywords Where Applicable
Keywords play an important part in ranking on Google. The more keywords you incorporate on your page helps in terms of ranking. Just be sure the use of keywords makes sense and you aren’t just putting keywords in a sentence for the sake of having them there.
Getting to the top of Google is one thing. Staying at the top is something else entirely. Once you get there, you need to remain there in order to be seen by potential new customers. At OneCom Media & Marketing, we work alongside you to get your company to the top of Google’s results page and keep working to help you stay at number one. Contact us to get started on your digital marketing now!