Whether it’s social media ads or website articles, the content you put out will play a big role in your business’s success. Furthermore, 66% of business owners biggest concern is finding new customers. You don’t have to spend so much time worrying about this. With the three keys to better business content you will learn how to drive traffic to your website and dollars to your pocket.
Define Your Niche
To start what is a niche? It’s a specific part of the market for any product or service. Most make this confusing but it’s as simple as being an “upscale Mexican restaurant” or a “wedding photographer.” Whatever your business specializes in or is known for is commonly your niche. Knowing and defining your niche is important to any business from a content standpoint because it gives you an idea about what your content should focus on.
Research Common Problems or Desires
Now that you’ve established your niche and you know what themes are related to your business, you will start research. The goal behind research is figuring out what the common consumer of your product or service have problems with, or desires for. Start to research criticisms or tips of your business. In addition check out reviews of other competitors, and the common questions you see of consumers in your niche. Maybe you own a car wash and you recognize that quality cleaning liquids, and efficiency are the main two consumer desires. The main key here is putting yourself into the shoes of someone who buys the product or service.
Create Content with Solutions
You know your niche, you’ve researched the industry’s common consumer problems, now it’s time to create and release effective content to drive new customers to your business. The best ways to start are by writing blog articles on your website, and ads on your social media accounts, in addition to any other places you release content. In these ads, blogs, etc. emphasize the common consumer problem and give simple solutions to offer value and assistance. In addition to offering the solution be sure to mention and emphasize that you know how to help solve these common problems and desires with your product and service. The best content is the content that helps the consumer, and also helps your business.
While creating valuable and effective content can be hard and time consuming, it is well worth the results. At OneCom Media & Marketing we know that you’re focused on running your business and satisfying current customers. We understand that it can be hard to find time to successfully market your business and create new customers. That’s why we’re here to help! Contact our team at OneCom Media & Marketing today to take your business’s digital marketing to the next level.