A business website is the perfect way to communicate with your customers from the comfort of their home or wherever they may be in the world. Prioritizing your website means creating an online space where your customers are always able to find you, even outside of your listed business hours. When executed correctly, a website can find and secure new customers. A successful website requires knowledge and is a huge time commitment. Read on to learn three helpful ways to increase website traffic.
Websites, and social media in general, are huge ways to attract new customers and retain existing customers. As a company owner, you should be utilizing your website as an extension of your brand. Customers should be able to glance at your website and see what your business is up to and what you are all about. The main way to ensure this happens is to make certain that your brand remains consistent. Staying consistent and relevant means that your website manager checks all the boxes:
- All social media pages look cohesive, so that way when people get to your website, they recognize your brand,
- Posting weekly / monthly content such as blogs, articles, videos, infographics, etc. about what your company is up to,
- Replying to or interacting with customers. This could even mean responding to the ‘contact us’ inquiries or the Q&A page on your website,
- Updating the website with relevant photos,
- So much more!
Prioritizing your website is a lot of work; however, it is extremely worth it when you see the results.
Search Engine Optimization
Search engine optimization (SEO) is all about understanding Google. Mastering SEO is a difficult task but when performed correctly, your company will soak up the benefits. That is exactly why OneCom Media & Marketing is here to help you. Our team of experts are ready to make your website user-friendly and have a better Google ranking. When you work with us, we’ll curate a list of keywords relevant to your industry to drive business. Our team members know the best practices for search engine optimization and use those best practices to build your online relevancy and drive more customers, leads, and revenue to your business.
Investing in Google Ads or Facebook Ads is an excellent way to drive traffic to your website. Using online ads targets a much more specific audience with more accuracy and reliability than offline advertising. When done correctly, ads can (and should) increase traffic to your website. The purpose of online advertising is to make sure that when potential customers search for your product or service, your company is the first to pop up.
OneCom Media & Marketing is here to help with all your website needs. Our team of experts are knowledgeable in website design, SEO, Google Ad campaigns, and Facebook Ads- all the things you need to have a successful website. If you are looking for ways to increase website traffic, contact us today to schedule your FREE strategy session to see how we can optimize your online presence.