Business Photos: Why You Need Them
Your marketing is only as good as the information you provide to your marketing team. That’s why you’ll always hear your team at OneCom Media & Marketing requesting various digital assets. Those assets include photos and video. Both act as crucial parts of your marketing plan. If you don’t have photos and videos related to your business, it will hurt your overall performance. Below, we will go over why you need your own business photos and videos.
Breaks Up Text
Photos and videos matter for a cohesive marketing plan. On a website, photos and videos are an absolute must. The more photos you provide, the more they can enhance your website. After all, no one likes reading long blocks of text. Even with short paragraphs, multiple paragraphs without anything to break them up makes it hard on a website visitor. However, the more photos and videos you provide to your marketing team, the more options they have to spruce up your content.
Increases Brand Relevancy
The purpose of marketing is to increase public awareness of your company. Anything your company puts out should help to increase the awareness. However, you want to make sure everything you put out to the public is high-quality and professional. You don’t want to have a mentality of “pictures for the sake of pictures.” If any of your photos and videos are low quality or unprofessional, it hurts your brand relevancy because people won’t want to work with you.
Help Customers Know You
High-quality and professional photos not only increase your brand relevancy, but they also help your customers get to know you. People do their research on the companies they work with. When someone checks out your website, your social media pages, or your Google listing, they want to get to know the feeling and vibe of your company. If they see stock photos on all of your posts, a customer may not be as willing to work with you because they can’t get the feel of your company.
Lastly, another perk of using your own business photos and videos is that it increases your SEO. Your potential customers don’t like seeing stock photos. Google doesn’t like seeing stock photos either. Search engines take notice of your photos going on posts and websites. By using your own business photos, you can help with your overall ranking.
You need all parts of your marketing plan to work together. One of the ways this happens is using your own photos and videos. At OneCom Media & Marketing, we understand the importance of photos and videos as a piece of your marketing plan. That’s why we continue to emphasize the need when we talk to you. If you’re in the market for a marketing company that pushes the need for your own photos and videos instead of stock photos, turn to OneCom Media & Marketing. We will work with you to help increasing your relevancy on Google. If you want that from your marketing team, contact us today.