Digital Marketing Trends for 2023
It’s a new year, and with a new year comes new trends that you need to be aware of. Over the past few years, there has been a major shift in what companies need to focus on in order to become successful, and some are struggling to keep up with all the changes. However, we have done some research and have seen some very noticeable trends that you need to be aware of in 2023. Here are the four most important 2023 digital marketing trends that are going to make a huge impact on how you run your business.
Although it has been discussed and implemented in the past, the metaverse is only growing. Large-scale companies such as Starbucks and Nike have already made investments in this experience, which will lead to many other companies doing the same. Therefore, it is important you begin to explore how to incorporate your company into the metaverse. For most, it is still in the experimental stage, so there is no need to be concerned yet, but you should begin to shift to targeting metaverse experiences.
The most persuasive way to make your business stand out is no longer by self-promoting as much as you can. Something that has always been a big factor in sales and success is reviews of your business from real people. Videos, photos, or reviews from people who are not a part of your team show potential customers that your services or products are the real deal. It is time to start spending your time more on getting your customers to provide you with reviews, and less on self-promotion.
LinkedIn has recently skyrocketed in growth and engagement for business-to-business marketing. In the next couple of years, it is estimated that 25% of B2B marketing will be done through LinkedIn. Therefore, you have the opportunity to establish yourself before most other companies even begin to think of marketing on this platform. Start to optimize your content and look for opportunities within LinkedIn to become successful.
AI is all over the internet, whether you are aware of it or not. It is connecting customers with the products they want to see faster than ever before. Therefore it is important that you are constantly staying updated on the changes that artificial intelligence is bringing to the marketing world. Begin to analyze how it is impacting who you are trying to reach, and then take advantage.
In an ever-changing world that is constantly requiring people to adapt, it is important that you are aware of the trends that are continuing to rise as time goes on. If you are struggling to find 2023 digital marketing trends, or simply do not have the time, it is time to look at a digital marketing agency. At OneCom Media & Marketing, we have a team of professionals with proven results and experience that are ready to guide you to success in the digital world. Contact us today!