Your brand is incredibly important to you. It represents a lot of work you’ve put into your business. You want to keep it as safe as possible. Protecting your brand online has many steps to it. It means you have to keep an eye on many different places, including on social media and Google. If the thought of keeping an eye on what people say about you online seems difficult, you need a marketing agency to help with protecting your brand online. At OneCom Media & Marketing, we help companies with their reputation management. If you’re looking for a way to protect your brand online, choose OneCom Media & Marketing.
Overall, consistency is going to help in protecting your brand. Try to keep things uniform as much as possible when it comes to what you put out to various people. If a post on your Google My Business says one thing, but your website says something completely different, people won’t know what to believe and will take their business elsewhere.
Respond to All Reviews
People love to see a positive review posted to their Google listing. You probably think it’s much easier to respond to a positive review than a negative review. However, it’s crucial you respond to all reviews posted on your Google listing, not just the positive ones. Potential new customers look at reviews to see if they want to work with your business. If they see you took the time to respond to all reviews, they may view your business more favorably and may want to work with you. On the other hand, if they see you didn’t reply to the negative reviews, they may not want to work with you.
Post Content Regularly
When people try to determine whether they should work with you, they tend to do their research beforehand. Sometimes, they turn to social media to see what content you post. If you post content regularly, it shows that you stay up to date on industry trends and post relevant thoughts on them.
But, regularly posting content also means someone monitors your social media profiles. Monitoring your social media profiles takes time. But it also means you stay on top of all mentions of your company. Should someone post something negative, you can stay ahead of any reactions that may come from it.
Stay Active in Your Community
While this doesn’t happen online, you can still post about it. Whether it’s a community page on your website or a post to social media, you have options to showcase how your company gives back in the community. Many people like seeing companies that stay active in the community when looking for someone to work with.
Just like your personal reputation matters, the reputation of your business also matters. At OneCom Media & Marketing, we work with you to help build and protect your brand online. Through helping you respond to Google reviews and regularly posting fresh content, we’ll work alongside you to protect your brand online. If you need help with protecting your online brand, contact OneCom Media & Marketing now.