Having social media profiles help continue to build your relevancy on search engines. Remember, relevancy helps push your company to the first page of search engines. If you do not know where to start when it comes to social media, you have nothing to worry about. At OneCom Media & Marketing, we help many businesses with setting up their social media accounts. In additional to social media marketing services, we also offer Google My Business services. Combined, both social media marketing and Google My Business services help drive your relevancy and increase your business.
Setting Up a Facebook Profile
In order to start a company Facebook page, you need to have a personal Facebook page. If you do not have a personal page, it does not take long to set one up. Once you have a personal page, creating a company page is similar. Next, you need to choose the type of business you are. For instance, a business would choose to set up a local business page. Then, you fill in your company’s specific information, such as an about statement, your profile, and cover photo. The more information you provide, the higher the likelihood your Facebook page gains traction.
Setting Up an Instagram Profile
Once you set up your Facebook profile, it is best to set up your Instagram profile next. Linking the two helps ensure search engines realize you are the same company, ultimately increasing your relevancy. However, before you set up your Instagram profile, make sure you have plenty of photographs to use. Do not use stock photos on Instagram. Overall, that hurts your relevancy, as search engines notice when companies use stock photos and penalizes them.
Setting Up a LinkedIn Profile
Just like you need a personal Facebook page to set up a business Facebook page, you need a personal LinkedIn page to set up a business LinkedIn page. It is also easy to set up a LinkedIn business page. However, in order to set up the company page, you must be a representative of the company. Essentially, you need permission to create a LinkedIn page for your company.
Setting Up a Twitter Profile
Unlike the other social media platforms, you do not need a personal page to set up a Twitter page. You just need an email address and a password. It helps to have a generalized company email or the business owner’s email address to set up the profile. That way, if an employee leaves the company but used their email address, you do not have to switch email addresses.
Setting Up Google My Business
Google My Business is not the typical social media platform, but still helps build your company’s relevancy. To start, you need a Google account. For many, this is their Gmail account. Next, you will either start your page or take ownership of your page. Additionally, you can add managers to your page, which helps in controlling who posts to your business page on your behalf.
Social media marketing and Google My Business help increase your relevancy on Google while also driving business to your company. By regularly posting, you ensure that search engines view your business as a viable company. If you are looking for someone to help with everything related to your social media accounts, turn to OneCom Media & Marketing. With help from setting up your profiles and posting to your accounts, we help you grow your business. Contact us today to jumpstart your company’s marketing.