Using Video Effectively
Are you looking to boost your digital marketing assets? You probably already know that your own photos are a vital part of how to increase your online relevancy. But if you’re looking to take your relevancy and content to the next level, you’ll want to consider introducing video to your digital marketing strategy.
In order to effectively use video as a part of your various digital marketing campaigns, you’ll need access to original video content. But once you have video, you’ll need to know how using video effectively improves your digital marketing. At OneCom Media & Marketing, we can help you implement an effective video strategy for next phases of digital marketing.
Video is Worth Two Thousand Words
If a photo is worth a thousand words, video is worth two thousand. Whether you’re using the video as a recruiting tool or as a way to highlight products or services, it’s a great visual to show people what you’re all about. When it comes to video, the shorter the better. That way, people don’t get bogged down in the details and it helps to boost your engagement on posts down the line.
Diversifies Your Content Marketing Offerings
If you’re looking to put out great content, you need different types of digital assets to do it. Photos are always a great place to start. But if you’re looking to stand out from some of your competitors, using video is a great way to do that. Whether it’s a quick introductory video on the home page of your website, a video of employees using a product or providing a service, or even highlighting why someone should work for your company, it’s a great way to give consumers a glimpse into what happens at your company.
Can Be Used for Different Campaigns
When we use video for your marketing campaigns, we typically use your own videos. That way, it boosts your relevancy on search engines because they haven’t seen it anywhere else. And if they have seen it elsewhere, it’s likely that it came from your own campaigns on other platforms. Having those connections allow search engines to learn more about your business and could help you become more relevant.
Posts that have an image that accompany them helps to boost engagement because a still image captures people’s attention. But if you have a video that goes along with it, it can help draw people in even more. A quick, 30 second video gives your potential new customers content in a way that your competitors may not be putting out to the world.
Using video effectively in your digital marketing strategy takes time. But once you have a catalog of videos, you’ve struck gold. If you’re interested in taking your digital marketing to the next level, having video content is one of the best ways to do that. If you don’t know where to start when it comes to using video effectively, OneCom Media & Marketing is here to help. We’ve helped shoot video for different companies and use those videos for different campaigns. Need video help? Contact OneCom Media & Marketing today.