In order to stay relevant, you have to continually post in order to make an impact. One kind of post that makes an impact is with blogging and content marketing. Content marketing has grown in popularity in recent years. Now more than ever, content marketing needs to be an integral part of your digital marketing plan. Regularly posting fresh content to your website and social media feeds helps in your relevancy.
Content Marketing Builds Brand Awareness
When you blog, post on social media, or create video, you show people a little sliver of your company. Make sure whatever you post, it is in line with what you want public perception of your brand to be. Consistency is key in marketing. You want to show your clients that everything you have done is well thought out and not thrown together. Building brand awareness can be something simple as making sure your fonts are the same in all your graphics to using the same call to action in all your posts. Whichever way you choose to build awareness of your brand, just make sure it stays consistent.
Your SEO Improves With Content Marketing
One of the biggest points of marketing is to get your business on the first page of search engine results pages. One of the ways to get to the front is through search engine optimization. When you write blogs or put together graphics to use on social media, try to optimize them for search engines. Throw in some keywords relevant to your industry.
Help Increase Word of Mouth Reviews
Reviews are incredibly important to your business. The more positive reviews you have, the more likely Google will look at your business as a relevant business. When Google views you as relevant, you start to generate more leads, sales, and new customers. Additionally, when you post frequently, you get your name out in the public consciousness. When your business comes up in conversation, you want to make sure everyone has only positives to say about you. When people hear good things about your business, they are more likely to give you business. And if they read something in a review, they are just as likely to trust the review as much as if they heard it from a friend.
Looking for someone to help with your content marketing? Let OneCom Media & Marketing help! We employ a host of professional writers who take the time to get to know your brand and write copy that suits your business. Ready to get started? Give us a call today.