Are you looking to grow your customer base? Email marketing is a great way to do that. The benefits of email marketing give you different avenues to reach out to existing customers and potential customers. At OneCom Media & Marketing, we roll out your digital marketing services in different phases, and email marketing is typically in the second or third phase your plan. But, the sooner you know about the benefits of email marketing, the quicker you can start bolstering your email contacts.
Reach Out Directly to Customers
Staying in touch with your customers is important. With email marketing, it gives you and members of your team a chance to reach out directly to your customers. When people see an email from you, if they have a good experience with your business, they may be more inclined to open it and use the promotional item or code in the email. Or, if your email highlights great things happening in your business, people may want to reach back out to see what you can do for them.
Generate Website Traffic
Email marketing can also help you generate more website traffic. With the different types of email marketing, you can include links to pages on your website, like an insightful blog recently posted, introducing your email list to a new employee, and more. By including links to your website, it encourages people to click on them and look at different pages on your website. Make sure the different pages on your website have clear calls to action so it drives people to reach out to your company. Just make sure the links in your email work properly to improve user experience on your website.
Builds Brand Recognition
When implemented correctly, email marketing can help build brand recognition. At bare minimum, you’ll want to use your logo, logo colors, and the same or similar font to your brand so it sticks in people’s mind. If you use a template, make sure everything is customized to fit your brand so people remember who’s sending them information.
Easy to Build Additional Sales
Finally, email marketing allows for an easy way to build additional sales. Let’s say you’re a restaurant currently offering a free appetizer with the purchase of a certain type of pizza. You send that out to your email subscribers, and they have it in their emails. Your subscribers can use that coupon the next time they come to your restaurant.
Additionally, your email subscribers can send that coupon to someone else. When the person uses the forwarded coupon, you made an additional sale that you might not have had otherwise. Now multiply those hundreds of different subscribers who could forward the email to other contacts they have. That’s an increase in business.
Looking to start email marketing? Let OneCom Media & Marketing handle your email marketing. Our teams work together to find the best keywords and know the best ways to incorporate them into emails to drive business. We’ve helped different industries and businesses with their email campaigns and can do the same for your business. Ready to reap the benefits of email marketing? Contact OneCom Media & Marketing today.