Email marketing is one of the largest and most effective ways to reach customers. Email reaches the most audience, in the fastest amount of time, and gets the most views per day. Did you know that email is 40 times more effective at acquiring new customers than social sites such as Facebook and Twitter. It is important to make sure your email marketing campaign is the strongest it can be to gain the best audience. Follow these email marketing campaign tips to enrich your campaigns!
3 Ways to Enhance Your Email Marketing Campaign
Grow Your Mailing List
The first thing you should always be working on is your address list. Make sure your list of potential customers is always growing. It’s simple, the more your list of emails grow, the more likely it is to gain more customers.
As your email campaign list continues to grow, focus on how you are going to get those people to subscribe or sign up. Make it very easy for them to sign up, either with a pop-up ad or a few questions such as a name, email, and birthday. Having a subscription page that takes too long to complete will turn off majority of your potential customers. As easy as it is to sign up, it has to be just as easy, if not easier, to unsubscribe. This part is more important because without an unsubscribe button, or even one that is easily accessible, the more likely the post can be flagged as spam.
Personalize Your Email
Now that you have subscribers, it’s time to get them to stay. This is where you can get creative and original. Making your email your own will allow potential customers to see what your company is all about.
Start with the subject line. This is the single most important part of the email. The subject line will get people to click on the email. The more people who click, the more likely a sale will be made. Make the subject short, yet informative and very enticing so potential customers feel like they have to see what else the email has to offer.
Making the rest of your page very personable allows customers to feel special. Some sites have the option to put the recipient’s name at the top which immediately instills a sense of belonging to the receiver. After the page has been personalized make sure your information is something your audience is going to want to read. You can gain trust from your subscribers by sending them relevant and intriguing information, to keep them wanting more.
Short and Sweet
By now you might have many loyal subscribers who look forward to your emails and have confided in your company. This doesn’t mean they don’t want short and sweet messages. Making your emails short and to the point will allow customers to read what you have to say and continue on with their day.
In this day and age everyone is on their phones 24/7. No one has time to read a long email. 53 percent of people use their smartphone to check their email. Using a smartphone allows for a shorter window to read and email and a smaller device to read it on. Catering your messages for these reasons will give you the best success for your email marketing campaign.
Thinking about starting an email marketing campaign? We’ll follow these email marketing campaign tips. Contact OneCom Media & Marketing today.