Email Marketing Overview
Did you know that email marketing campaigns can serve as a game changer for your company? If you don’t take part in email marketing, you can lose out on business growth opportunities. Think that emails are old school?
Think again! Email marketing is one of the most successful methods that you can use to both increase business and brand awareness. Having a quality email list and using it effectively is a high value asset for any company. Additionally, email marketing is trackable with analytics to ensure you’re getting ROI and results.
Effectiveness of Email Marketing
Why is email marketing so effective? Once you get a customer’s information, email marketing allows you to continuously gain potential leads and to increase your brand awareness by sending mass communications to an entire email list of current and potential customers. Including a call to action in those emails gives consumers an easy way to convert into more sales.
Don’t just take our word for it; check out these incredible statistics:
- 99% of consumers check their email every day (Hubspot).
- 59% of marketers say email is their biggest source of ROI (Hubspot).
- 59% of respondents say marketing emails influence their purchase decisions (Hubspot).
- For every dollar spent on email marketing, can expect to see $42 in returns. (DMA, 2019)
- Average open rate across all industries and email types is 21.33% (Mailchimp)
- Average click rate across all industries and email types is 2.62% (Mailchimp)
Any successful email marketing campaign begins with content. Consumers receive many emails every day. Yours needs to have the right subject and content to make it stand out and deserve the customer’s time and attention. This is done with enticing graphics, photos, easy readability, and clear calls to action and goals. Short and sweet, yet impactful is the name of the game.
See Results Quickly
You now have a fantastic email sent to your brand’s email list. But how do you know if you’re getting results? This is where analytics come into play. Building analytics trackers into your content is essential to gaining insights into how many recipients actually open your emails, finding what content specifically resonates with them, where they click, and if they end up completing your call to actions. This is all trackable and quantifiable with the right solution!
Without analytics, you’re simply guessing. Proper analytics will allow you to track the success of individual campaigns and make necessary changes to your future emails and even business plans based on the results. For example, being able to tell which products or services a consumer actually clicks can provide your business with the information needed to put more or less focus on certain elements of your company.
How OneCom Media & Marketing Helps
OneCom Media & Marketing specializes in digital marketing services such as email marketing. We deliver results and provable ROI for every dollar you spend. We have the ability create ways for your customers to easily sign up for your email list and can write, schedule, and design your emails.
We’ll analyze your email campaign’s analytics and hard data in order to make sure your campaign’s ROI is maximized and deliver you reports on our findings. Your email marketing will more than pay for itself many times over if done properly. Contact OneCom Media & Marketing today for strategies to increase your revenue! We can’t wait to work with you.
