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Google is one of the most utilized browsers with over 8.5 billion searches a day. Therefore, if you are a business owner and are looking to grow, it is important that you take advantage of this as quickly as possible. You want your company to be easy to find and contact to gain more business, because who wants to put in more effort than is necessary? By creating a Google Business Profile, you can start to dip your toes into some of the aspects of Google that so many people are employing in their businesses. Here is the important information you need to know about creating and using a Google Business Profile to best help your company.

What is a Google Business Profile?

A Google Business Profile is a small part of Google My Business. It allows you to manage and understand your online presence across Google. It is a great tool for using search engine optimization and keywords to generate a great variety of leads for your business. With a Google Business Profile, you allow those on Google to find, contact and locate your business.

Why Should I Get a Google Business Profile?

Making your company relevant starts with putting effort into getting your name out there. Google Business Profiles provide all the valuable information a customer needs in order to use your services. Allowing you to attract, communicate, and gain customers, Google is the perfect tool to use if you are interested in making your business successful. It is a mutually beneficial service that is open and free to everyone, and you should set it up immediately if you have not already done so.

How Do I Get Started?

For such a complex tool that offers all these services for your company, it is fairly simple to set up. To start, head to google.com/business and log in with your existing Google account (if you do not have one already, it is free to set up). Enter the business name you want Google to display, as well as your business address. From here, Google will ask if you are a storefront or a service provider (whether you would prefer customers to go to your store or if you work from home). Afterward, you will add your business category, phone number, and website. Finally, to show you are a legitimate business, you will then need to verify your local listing.

Though creating a Google Business Profile is a great start, there are many other marketing strategies to fully take advantage of the program and grow your business. If you do not have the time or resources to properly utilize this tool, it is time to look at hiring a marketing agency. Here at OneCom Media & Marketing, we are a full-service digital marketing agency with a professional team that is willing to work with you to help your business achieve success. If you have questions about what we can do to help make you more relevant on Google, or are looking to increase your online presence, call us today!