Is SEO Still Important for Your Website?

Do I still need SEO for my website?

It’s 2018 and like the last year, we are again faced with one of the most debated questions in digital marketing.

The answer though still remains the same- SEO is still necessary.

SEO is not just necessary; in fact, it is a great investment that can prove to be tremendously beneficial for your business website. Some people say that SEO is dead, but fortunately, they’re terribly mistaken. We’ll highlight five reasons why SEO is still important for your website.

1.     Low Cost in Comparison to PPC

Organic SEO costs less than PPC. Although it will take time and you must be patient, but the results will be worth it. When you’ve optimized your website using SEO strategies, your search engine ranking will improve.

SEO is like the tree that keeps on giving fruit. As your content grows, it will be indexed more by search engines and you’ll gain authority on a specific topic or theme. The net result of this would be that more organic traffic will be brought to your website.

2.     Brand Credibility

SEO can strengthen your brand and make it well-recognized. Your goal should be to ensure that when anyone searches for keywords or phrases relevant to your niche, your business website appears on the first page of their search results. According to research, websites that are on the first page of search results receive 95% of web traffic. People believe that websites on the first page are the best that’s why they mostly don’t go beyond the first page of the search results.

With SEO, you can optimize your website and improve its ranking to appear on the first page of search results.

3.     Competitors are Active in SEO

Most people are aware of the importance of SEO and know that it is still one of the most effective tools in their arsenal to improve their website’ ranking. Imagine your competitors leveraging the power of SEO, while you’re still biting your nails. They’ll capture all your audience and you’ll be left with empty hands. Don’t let this happen and focus on SEO to optimize your website.

4.     Leveraging Social Sharing

Are you active on social media platforms like Facebook? SEO plays a significant role here. The content users share on social media is related to specific parameters of SEO like meta descriptions and title tags. An SEO specialist can help you manage your social media accounts so you’ll be able to control what people see and do on social media platforms.

5.     It’s Not Stopping

The way search engines are developing, it is clear that SEO will continue to be effective and we can’t see its power ceasing anytime soon. If anything, its power seems to be growing more and more every day. It’s no longer just text-based content that depends on keywords;  even video and audio searchers rely on keywords now! This is just one example which shows that SEO techniques are here to stay.

SEO no doubt still works for optimizing websites, but most people can’t reap its benefits because they don’t do SEO right. This is where we at OneCom Media can help. Our team comprises  SEO experts who can optimize your website to significantly increase its search engine ranking.

For all your digital marketing needs, contact us by calling (877) 837-6724!

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