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Are you looking for ways to grow your business? Lead generation is one of the best ways to do that. But when it comes to lead generation, you may not know where to get started. OneCom Media & Marketing can help. We’ve helped companies across different industries develop effective lead magnets to help grow their business. Whether you want to grow your email list or gain new customers, developing effective lead magnets will help you achieve those goals.

What is a Lead Magnet

A lead magnet is something developed that’s supposed to entice people to give you their email address in exchange for something. Lead magnets are used to help with your lead generation campaigns. You’ll always want to follow up when people give you their email address. A lead magnet can take on many different forms, such as a whitepaper, an ebook, or a coupon code. Once you have someone’s email, you can add them to your email list and send them emails on a regular basis.

What to Provide in a Lead Magnet

Unsure of what to put in a lead magnet? You’ll want to make it something worthwhile so people provide their email address. If you still don’t know, we will work with you to develop the lead magnet with your input. Whether you want to give away a free ebook that shows your successes or a coupon code for a discounted product, you’ll want to make sure it’s something valuable for potential new customers. Once we get input from you, we’ll get to work developing the best lead magnets to attract new customers.

Use Different Magnets Based on the Platform

In order to get the most email addresses, you’ll want to have different lead magnets running on different platforms. The more lead magnets you have, the more ways you can attract new customers to your business. By having different lead magnets run on different platforms, it gives you a chance to have new email addresses coming in to help grow your business. Additionally, you’ll want to rotate where the lead magnets are to determine the most effective lead generation tool.

Use Your Best Content

Finally, you’ll want to make sure the content in your lead magnets feature the best content your business has to offer. People will use the freebie or discount to determine whether they want to keep using your business. If you give a whitepaper or an ebook, you shouldn’t have spelling or grammar mistakes.

Developing effective lead magnets is a key to getting new customers to your business. With lead magnets designed to entice people to enter their email to get something from your business, you can start to build your list and grow your business. At OneCom Media & Marketing, we know how to make the best lead magnets to get more customers and grow your business. Ready to get started? Contact OneCom Media & Marketing today.