LinkedIn is growing in popularity among professionals looking for a more professional social networking platform. Not only does the website allow you to follow other people, it also allows you to follow brands and businesses you admire. As a company, it’s important to have a LinkedIn company page. It’s just another way to remind consumers you exist. Of course, with LinkedIn, it’s a place for your most professional pieces and information to go. Luckily, if you’re a business owner or someone high up in the company who makes decisions, building your LinkedIn company page is easy.
Add Your Logo
The very first thing you should do when setting up your company’s LinkedIn page is add relevant photos. For LinkedIn, that will be your profile photo and your cover photo. Your profile photo should be your company’s logo. That way, there’s no confusion as to what page people are seeing. With your cover photo, you have a little bit more creative liberties to take, but it still should be professional. We recommend the outside of your building or a staff photo. The cover photo should add credibility that you’re a real company. Be sure to stay professional the whole time.
Update Necessary Information
Having a company page is one thing. Having a company page with updated and correct information is another. Make sure that all of your company’s information is correctly added to the page. This includes adding your industry and adding your website. If people wanted to see everything about you in one spot, it should be your overview section. Don’t risk a potential new customer going to your competition because your information isn’t updated.
Post Content Regularly
Once you have the basics down, it’s time to start posting content. Your page is only as good as the content posted. LinkedIn is where the best of the best should go content-wise. Remember, LinkedIn is all about professionals and building connections. Your best work is going to help in building connections for the future.
Promote Your Page on Website and Email
If you’re looking for an easy way to promote your company page, you have plenty of options. Firstly, we recommend adding a LinkedIn button to your website. Be sure to add a link to the button so web visitors are taken directly to your company page. Secondly, add it to your email signature. If people are inclined to see your company’s page, they won’t have to search it out since instead it’s already linked on your email signature.
Building your LinkedIn company page is not as daunting as it seems. With just a few simple steps, you can start building a professional audience. If social media and other forms of digital marketing aren’t your cup of tea, turn to OneCom Media & Marketing. With professionals performing a wide array of tasks designed to help your business grow, you’ll begin to gain ground on your competitors. Get in touch with us now to get started on your digital marketing program.