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Should I use LinkedIn? Are you looking to grow your marketing and generate new leads? OneCom Media & Marketing has a strategy for you. Over the years, we’ve worked with companies of all sizes and developed a digital marketing strategy that fits their needs. One of the biggest areas we’ve heard people ask about is LinkedIn for their business. For most companies and industries, you absolutely must use LinkedIn to grow your business. Not sure where to start when it comes to LinkedIn? The digital marketing experts at OneCom Media & Marketing are here to help.

What is LinkedIn?

LinkedIn is a social media platform geared towards professionals. There are two types of profiles: personal profiles and business profiles. The personal profile is for an individual, like you as an owner or profiles for your employees. But your business can also have a profile. The overall purpose is to build connections and use those connections to promote your business. In order to effectively promote your business, you’ll want to promote your best content. But don’t worry, we’ll help you determine the best posts to grow your business.

How Marketing Differs

The content that goes on LinkedIn is not the same content that goes on Facebook or Instagram. The overall topics may be the same, but the way they’re written will differ. Even LinkedIn acknowledges that sales-orientated content doesn’t work well on the platform. Instead, you’ll want to post content that promotes your company and encourages people to share the content. It should position you as an industry leader and make people want to work with you because of the thoughts you have on something.

Can Employees Use It Effectively?

Your employees can and absolutely must use LinkedIn. One of the best ways to help them use it effectively is by making sure that their profiles are complete and list them as employees of the company. You’ll also want to make sure their profiles have a profile picture and that the photo is a professional photo. Additionally, they can share posts from your business profile to their page. This helps promote your business to their connections and can help grow your business.

Trust the OneCom Experts

Remember, the platform and posts aren’t geared to the same audience as Facebook and Instagram. The content is your top of the line, high quality content. The more professional the content, the better. When you work with our experts, we’ll put together a marketing strategy geared specifically for LinkedIn to make sure the content targets the right leads. Trust that our experts will use their knowledge to follow your LinkedIn strategy and attract the right type of leads for your company.

LinkedIn has the ability to take your business to the next level. When you combine LinkedIn marketing with the other internet marketing services that OneCom Media & Marketing offers, you’ll help to grow your business and get new leads. The team members at OneCom Media & Marketing are knowledgeable about online marketing and love to see results for your business. Want to use LinkedIn but don’t know where to start? Contact OneCom Media & Marketing today.