Website Design and Digital Marketing OneCom Media & Marketing

Website Design and Digital Marketing OneCom Media & Marketing

The advent of the internet drastically changed the marketing landscape. Businesses are trying to lead the way or follow suit in the pursuit of prominence. One business practice nowadays is the reliance on websites for brand creation, marketing, and customer support. Websites are a compilation of affiliated pages accessible through the internet, allowing customers and other stakeholders a platform where they have instant access the latest products and news about a company. So how does web design play a role in your business?

What Does Web Design Entail?

The notion of using computing languages such as HTML to create websites that are user-friendly and aesthetically pleasing is known as web design. Effective web design strikes a visitor’s eye in the first go, making sure that they stay on the website and convert from visitors to customers.

The earliest web designs can about in 1989 by Tim Berners-Lee, according to a biography. However, given the nature of technology, its significance cannot be undermined at all. In fact, the significance of web design has increased in the last five years.

In 1996, Microsoft created Internet Explorer, the first dedicated web browser. Others, such as Netscape, followed and competition ensued. Today, Google Chrome, Mozilla Firefox, Safari by Apple, and Microsoft Edge, which replaced Internet Explorer, are popular. All of them rank websites on its search results according to certain metrics related to web design and content. Because of this, it’s important to have good web design in order to get recognized on various platforms.

What are Principles of Web Design?

The science of web design contains an abundance of disciplines. Companies looking to maximize the potential of its website must adhere to fundamentals. Keep these fundamentals in mind. They help your website gain traction.

Visual Hierarchy

It is crucial that web pages aren’t entirely text-based. Certain texts and images may take precedence over others shown on a website. Important links must be prominent. In that case, use a variety of colors or images. On the other hand, a minimalist color palette also. Use color according to your industry. If you are a florist, you need to use more colors. If you work with finance, you’ll want to stick to a few colors.

Designers must make the website easy for customers to navigate. Likewise, ensure images are properly sized and properly licensed. By doing this, you’ll avoid lawsuits or disruptions to your website.


A coherent and cohesive website is necessary to gain interest in your website. Viewers need to stay focused. A dense website will distract users. Designers must avoid cluttering information on web pages. Simplicity is best when it comes to website design.

Mission Oriented

You need to stick to the website objective. For example, users seeking information regarding a product or service may want to engage customer service. In such cases, there should be a dedicated link such as online chat or an option for writing to the company.

Websites are the foremost link to a company’s credentials. It is also a marketing tool where you make your mark in your industry. Websites help your business for a variety of reasons. Whatever your reason, know a website will help.

Websites make or break businesses no matter their niche. And web design is the backbone of any website. For all your small business website design and development needs, contact OneCom Media & Marketing now!