Digital advertising isn’t the wild frontier it was just five years ago, but many advertisers are still shooting in the dark. We can all agree a business needs to be online with at least some of its messaging. As of last year, only 13% of Americans weren’t using the internet. Unless those few make up the totality of your business’s audience, you need to adjust your aim and start hitting your targets.
Do You Have a Website?
It’s amazing how many people are ready to dive into digital marketing with little or no online presence themselves. Websites are a must and come in all shapes, sizes, and prices. The strategies behind a successful website are complex and don’t come in a simple box. At OneCom Media & Marketing, we strive to make it easy on you and give you a quality website.
Are You Social?
Social media isn’t just for selfies and posting recipes. Your business needs to be a part of the conversation if only to hear what your target audience is saying. But there is so much more your business can do. When you’re ready to step up your social media game, OneCom Media & Marketing can help. The longer you stay out of social media, the more invisible you become.
Do You Understand the Challenges?
Do-it-yourself website providers are cheap and easy. But as with all cheap-and-easy things, they come with problems. Limited functionality, SEO shortfalls, security issues, mobile responsiveness, and many other issues need to be considered. If you’re going to be online, be on-the-money. Which begs the question…
Can You Afford a Successful Website?
Now here’s a demon we all know. Cost. There’s no saying it nicely. You get what you pay for, but you don’t have to pay for more than you need. Do some research into whom you can trust to use your dollars wisely. Nobody should promise you anything until they know you, your business, and your goals.
What Kind of Content Do You Need?
More than cost, content is the big question, according to Content Marketing Institute. Content marketers should be flooding the internet with content that keeps them popping up in searches for knowledge, quality, and trustworthiness. But that often comes with a dizzying price tag. Your business most likely needs basic content, like website copy, blog articles, newsletters, or other messaging forms that start small and grow with you.
Digital marketing is a shape-shifting beast that requires an expert to understand it, so it doesn’t do more damage to your marketing than good. This checklist is only a primer. At OneCom Media & Marketing, we’re ready to help. Get in touch with us now.