Keeping all their focus directed on generating sales is no more important for brands. In the fast-paced world of today, consumers look to build trust in brands. Therefore, for brands, it is important to build relationships with their consumers. Competition is high with more brands and products in the market and it takes skill to stand out.
The best strategy is to use the available sources efficiently. The smart use of social media helps brands develop and keep their consumers engaged. One strategy that brands use today is real-time advertising. This phenomenon has a good potential to produce the desired results. Here is a detailed look.
What is Real-Time Advertising?
Real-time advertising (RTA) is an instantaneous approach for brands to engage with their customers based on real-time information. This information is based on the consumer behavior and actions on a website. Most brands seek to engage with their consumers on platforms like Facebook and Twitter. Twitter specially can be used to engage with your audience through active discussions currents trends or events.
RTA therefore enables marketers and advertisers to have a flexible schedule which does not stick to a time table. Social media advertising strategy depends on breaking news, relevant events and customer feedback which is immediate.
Types of Real-Time Advertising
Brands are currently undertaking a few methods of RTA which are:
- Social media engagement – this is the response from the customers after they take the service or product.
- Live event promotion – this varies from conference coverage to tradeshows.
- Triggered emails – these are automatic emails sent to customers after they’ve taken a specific action.
- Breaking social media events coverage – trends that take social media by a storm like #thedress and others.
- Deals based on locations – these deals appear when the user is in a specific location.
Challenge faced by Real-Time Advertisers
Since consumers are more open to handing out their personal information online, they demand a more specified experience. A generic, standardized or template-based advertising message is no more appealing. Consumers like to be targeted by messages that are more personalized. They would rather relate to the message and be served with what they need the most.
The Importance of Real-Time Advertising
The ability to study data in real-time has become a necessity for advertisers. In order to gain a competitive advantage over competitors, it is important for brands to gather and evaluate data in real-time. Brands can measure the ROI and CPA live and understand what is going on.
This also makes it convenient for brands to take immediate action and study consumer behavior live. Analyzing real-time data is another skill that has many advantages. If analyzed correctly, companies can take accurate, informed decisions.
Product and consumer details can be tracked using URLs dedicated to that. This helps brands make changes immediately. If they notice consumers having a hard time in navigation on a website, brands can make changes to improve their user experience. OneCom Media excels at real-time advertising. Give us a call today at (877) 837-6724!