At one point in time, many people considered organic traffic to be one of the most vital parts of a marketing plan. However, as times change, so have the vital portions of a marketing plan. Today, while organic traffic is still important, it is not where you should focus all of your energy. Nowadays, SEO and paid social media drives a lot of traffic. That said, you should not leave organic traffic behind. If you want to increase your organic reach on social media, you still have ways to do that, especially if you want some simple ways to grow your brand recognition before diving into paid arenas.
One of the easiest ways to increase your organic traffic is through optimizing your profiles and making it as complete as possible. Many people use social media as ways to find your company’s hours, location, and phone number. One of the best ways to increase your organic reach is by completing as much of the information as you can. Plus, the more information you provide in your profiles, the more likely search engines will recognize your business.
Also, you will want to naturally use keywords in your posts as much as possible. Just make sure the keywords make sense. Keywords for the sake of keywords will not do you any good.
You need to know where to look to find the best content for your social media postings. That being said, you do not need to be on every single social media platform. Pick and choose the ones you want to use and focus your efforts on growing those audiences. Remember, each social media platform is aimed towards different audiences, so make sure you know your audience before posting.
Use Evergreen Content
Evergreen content is content that makes sense to post at any time of the year. Evergreen content helps in driving organic traffic because there is no need to worry about content that goes bad or expire. Use evergreen content in conjunction with important times within your industry. For instance, if you company handles people’s taxes or business taxes, you will want to post more tax-related things during the first part of the year since that is when taxes are due.
Increase Visual Posts
As cliché as it sounds, a picture truly is worth a thousand words. Take advantage of your ability to post photos, graphs, charts, and other types of graphics. Graphics and other visuals are a great way to further prove a point you made in the post. And, because people tend to scan through social media at various times a day, it is a great way to grab people’s attention while also potentially helping get noticed through social media algorithms.
While it should not be the most important part of your marketing plan, organic social media still has a place in the marketing world. Whether you are just starting out with your marketing efforts or just need some kind of a boost for your business, turn to OneCom Media & Marketing. Our team of specialists will work with you to deliver consistent messaging in your voice. If you need help with any of your marketing, whether it is content marketing or website design, contact OneCom Media & Marketing today.