Social Ads vs. Boost

Are you looking for different ways to increase your online relevancy? One of the ways to do it is through posting content wherever it makes sense for your business. That’s where social media postings can come in handy. If you have social media accounts set up and post on a regular basis, you’ll want to consider taking on the next phase of your strategy.

This is the time to think about social ads. People think that social ads and boosting a post are the same thing. They actually do different things. If you’re overwhelmed by all the different social media platforms and different types of posts, OneCom Media & Marketing is here to help. Our social media teams are here to help with all of your social media questions, including whether you need social media ads.

What are Social Ads?

Social ads are advertisements that you pay to display on each social platform. When you have social ads, you have complete control over the customizations related to the ad. They let you control a lot more of the content of the ad overall, which helps in making sure the ad is going to be seen by the people you’re trying to target.

What are Boosted Posts?

On the other hand, boosted posts are posts that you’ve made on your page. You can choose to boost a post and have it reach people based on broad criteria. While it will help you reach a large audience, it may not be as tailored and customized to your ideal customer or client. Additionally, a boosted post isn’t necessarily an ad. It could be a post that highlights a major change in your company or something else that’s worthwhile.

What’s the Difference?

While they sound similar, they are some key differences between the two of them. It ultimately comes down to the amount of customizations they offer. Social ads typically cost a little more money, but they allow more specifications about the user profiles it targets. Meanwhile, boosted ads may not cost as much money, but you don’t get as many customization options.

Should I Pick One Over the Other?

The different ways to grow your business each have their benefits. The content you’re promoting will be one of the deciding factors of boosting or posting a social ad. If you’re looking to grow your audience, a boosted post is one of the ways to do that. But if you’re selling something specific or have a specific goal with something, you’ll want to promote it with a social ad.

Social media ads will play a large part in helping to continually grow your online relevancy. If you’re wondering whether you need social media ads, the answer is almost always going to be yes. Social media ads are a great additional component of your marketing plan to build your online relevancy and show search engines that you’re an expert in your field. Need help navigating the ins and outs of social media ads? Contact OneCom Media & Marketing today!