In today’s tech heavy world, you have a variety of tools at your disposal to help grow your business. At OneCom Media & Marketing, we want to help you find new customers and grow your business. One of the ways you can attract new business is through social media. Social media has come a long way since poking your friends on Facebook. Nowadays, social media an important tool to help you connect with customers and clients. There are different social media platform perks associated with each of them.
Facebook has over one billion users. That is a lot of people to connect with. Also, Facebook pages are free to start, meaning you aren’t losing anything by putting your business on Facebook. Of course, boosting your posts cost money, but because you are tailoring who sees those posts, you can probably recoup some of those costs. In addition to boosting posts, you can also see how different posts of yours perform. Facebook has Facebook Insights, which is basically like Google Analytics but for Facebook posts. By using those stats and facts, you can better tailor your posts to the audience you are already attracting.
Instagram was once for posting selfies and pictures of your food. But now, more and more people are turning to Instagram for other reasons. One of the main reasons is that Instagram allows you more visual marketing abilities. After all, a picture is worth a thousand words. By filtering down your ideal customer, you can appeal to a new audience on Instagram while still increasing brand recognition.
Plus, Instagram offers more than just pretty pictures. The Instagram story feature allows you to showcase content for up to 24 hours. That’s perfect if your company is having a flash sale. You can also share people’s stories and content to your own stories, increasing your brand awareness.
LinkedIn was once seen as a social networking site for professionals only. But since it’s launch, it has become so much more. Not only does it allow you to post about job openings, but it also gives you the chance to share longform content. Longform content has grown more popular over the years. It gives people the opportunity to see what you’re doing professionally as well as what may be going on with your company.
Last but not least is Twitter. With over 300 million users, you are guaranteed to reach a large audience, especially if you get retweeted by the right person. With Twitter, you only have a limited number of characters (280), so make sure the content you’re sharing is to the point but still communicating effectively. But there is good news. Twitter and Google work together. The content you’re posting or sharing can help improve your SEO, pushing you to the front page of Google.
All in all, using social media to your advantage can build your brand loyalty and online reputation. Next time you are looking for ways to attract new clients, consider the social media platform perks. If you are looking for a company that can help with social media and all your other online needs, look no further than OneCom Media & Marketing. Ready to take the next step? Contact us today!