In content strategy, you have only a few seconds to grab someone’s attention. Before, a catchy headline or attention-grabbing graphic could be a way to get clicks. While those still matter, something new is about to make it big: video. Video as a content strategy has risen in popularity the last few years and is likely to become a prominent part of content strategy soon. Below, you’ll find some things you need to consider when starting video as your content strategy.
Different Types of Videos to Create
One of the best parts of video as content strategy is that you have an endless stream of ideas to create. Did your company recently move? Make a short video to show off your new office. Do you have an important webinar coming up and want to recap the highlights for people who couldn’t attend? Edit the webinar down to the most important parts and post for others to see. The possibilities of video as a part of your content strategy are endless.
Don’t be Afraid of Live Videos
A major part of the video trend has been live videos. The idea of a live video may worry you, as you don’t get the ability to edit videos before posting. But consumers love the idea of live video. According to Livestream, consumers are 39 percent more likely to share video content on their feeds. And Facebook live streaming search increased over 300 percent from 2016 to 2018. That’s a lot of people interested in live and edited video.
Keep it Simple
Your video doesn’t have to be over the top with animations and moving parts if you don’t want it to. In fact, sometimes a simple video does more for views and play rates than a complicated one. Also, remember that people have short attention spans. A quick video can do more for people than a 20 minute video would.
Make Sure They’re Optimized for Search Engines
Just like pages on your website and blogs you post, your videos also need optimized for the web. When titling your video and writing your description, remember what your keywords are. Including keywords where they make sense helps in getting your video to the first page of search engine results. Remember, the likelihood of someone clicking on your information increases when you’re on the front page of Google. The more keywords you incorporate, the more likely that is to happen.
You Don’t Need Fancy Equipment
A common misconception with video as a part of your content strategy is that you need all sorts of fancy equipment to create the best video. Actually, the smartphone in your pocket can shoot high quality video with just a few adjustments. Of course, this works especially well if your phone is a newer model.
When it comes to your content strategy, you want a company that’s up to date on all the trends and implements them to your content calendar. OneCom Media & Marketing does just that for your business. If you’re ready to get video as a part of your content strategy, give us a call today to get started.