What does having a website mean?
The advent of the internet has revolutionized the marketing landscape. Businesses are scurrying to lead the way or follow suit in the pursuit of prominence.
One such business practice nowadays is the reliance on websites for brand creation, marketing, and customer support. Websites are a compilation of affiliated pages accessible through the internet, allowing customers and other stakeholders a platform where they have instant access the latest products and news about a company.
Web Design – What it entails?
The notion of using computing languages such as HTML (Hypertext Markup Language) to create websites that are user-friendly and aesthetically pleasing is known as Web Design. An effective web design strikes a visitor’s eye in the first go, making sure that they stay on the website and convert from visitors to customers.
The earliest web designs can about as recently as 1989. However, given the nature of technology, its significance cannot be undermined at all. In fact, the significance of web design has increased manifold in the last 5 years or so.
It was in 1996 when Microsoft created Internet Explorer, the first dedicated web browser. Others such as Netscape followed and competition in the nascent browser market ensued. Google Chrome, Mozilla Firefox, Safari by Apple and the aforementioned Internet Explorer are some of the popular browsers, these days. And all of them rank websites on its search results according to certain metrics related to web design and content.
Web Design – What are its principles?
The science of web design contains an abundance of disciplines. Companies looking to maximize the potential of its website must adhere to the following fundamentals:
It is crucial that web pages are not brimming with information. This may lead to confusion for consumers.
Certain texts and images may take precedence over others shown on a website. Important links must be more prominent. This can be done by using a variety of colors or images. A minimalist color palette can be used, where your niche warrants it. On the other hand, if you are a florist – you need to use more colors.
Designers must ensure the combination is not abhorrent for viewers. Likewise, images must be of a respectable size, licensed for reuse and used when required.
A coherent and cohesive website is the order of the day to pique the interest of consumers. The focus of viewers must be retained.
A dense and intricate website will distract users. Designers must avoid cluttering information on web pages at all costs. Simplicity is decisive for navigation and communication.
The objective of the website must be adhered to. For example, users seeking information regarding a product or service may want to engage customer service.
In such cases, there should be a dedicated link such as online chat or an option for writing to the company.
Websites are the foremost link to a company’s credentials. It is also a mandatory marketing tool where you make your mark in your industry. It is significant for a number of reasons: monetization, lead generation, awareness, etc
In conclusion, websites make or break businesses no matter their niche. And web design is the backbone of any website.
For all your small business website design and development needs, contact us by calling (877) 837-6724!