Five Most Common Website Mistakes

To be successful, your company has to be actively engaged in the internet and the digital world. In order to achieve success you must minimize risk and minimize mistakes. OneCom Media & Marketing works to make sure that doesn’t happen. Avoid these five most common website mistakes, and you will find your chances of success to be much greater.

You Do Not Have A Digital Plan

In order to have digital success and really take advantage of the opportunities the web offers your company, you have to have a strategic digital plan. Most companies built a website but neglected to define what they would like it do to. No plan means you are guessing, and guessing is never good when it comes to your business.

Working With A Website Firm Who Knows Nothing About Marketing

There are lot of website development companies that know how to build a decent website, but have no idea how to help you create a digital strategy that will get you results. They have no idea how to help you create a website that solves problems or improves process. These firms tend to focus on website as though they are the solution when in fact the solution is creating a smart plan that uses multiple tools to achieve your end goals and results.

Your website is just a tool that helps you execute your overall strategy. Your website is just a part of the solution, not the solution. If you want to find success on the internet then you have to stop looking at your website as the single solution. You have to develop a digital plan that addresses your goals, direction, and includes a clear plan. If you don’t you will find yourself jumping from one possible solution to the next without direction and without true purpose.

My Company Website Is Complete, My Work Is Done

Your website is an integral part of your corporate internet strategy. Building a website is not an event, it is a process. Don’t be fooled into thinking that once your website is finished that your work is done. Effective websites are worked on a daily basis. This means you must expect to put time and resources into the website on a regular basis. If you don’t have the time, you must hire someone to dedicate time to your website. A successful website is no easy task, it takes time and dedication.

Visitors Will Be Rolling In Once My Website Is Complete

A website has no value if it has no visitors. This is an obvious website mistake and observation. In order for a website to get traffic it has to be designed and developed by someone who understands SEO. Also it must be designed by a company that knows how to generate traffic. There are a wide variety of ways to get traffic. To drive traffic to your website you will need to do some basic things: make sure the website was built using good SEO tactics, create good content, make sure you are in search engines, and a wide variety of other things must be done. Building a website doesn’t guarantee traffic/visitors.

I Have To Spend A Lot of Money To See A Return On Investment

You will not meet many website design firms willing to mention return on investment. But, as a company looking to create a winning strategy on the web you have to be focused on your return on investment. This is something we openly discuss with our clients. We want to know what their goals are, what returns are they looking for, and how would they like to get there.

Website mistakes can happen to anyone, but they don’t need to happen to you. At OneCom Media & Marketing, we work to make sure these website mistakes don’t happen. For more information, get in touch with us now.